We are a cohesive, elevated, and inclusive haircare brand for Grey hair.

We support grey hair enthusiasts at every stage. EMBRACE YOUR DNA. Ditch the dye and the daunting cycle of harmful, costly hair coloring. ENHANCE with SLATE Haircare products, extensions, and tutorials. EMPOWER your confidence with perfect grey hair tailored to your unique texture and style.

Explore our debut apparel launch below.

Be Liberated Collection

Discover our first SlateBae drop "Be liberated" wear your crown with pride!

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AgeWell

Grey strands may be a sign of aging, but that's not always the case. Our DNA typically plays a crucial role. Each grey strand on your crown creates its own color and texture. Aging well should bring a sense of freedom rather than the pressure to meet societal beauty norms.